The New Era brand, in conjunction with Imperial Records, Terror Squad and Cornerstone Promotion, is excited to announce an exclusive cap collaboration for Fat Joeﾒs 8th full-length album, The Elephant In The Room. This anticipated collaboration features a co-branded fitted cap decked out with graphics that were created between New Era and Fat Joe to honor the release of The Elephant In The Room.
A limited run of promo-only caps will be issued in mid-March to pay tribute to the Fat Joe album release. The custom cap will be available exclusively through in-store and online promos from New Era, Imperial Records, Terror Squad and Cornerstone Promotion.
DUBCNN readers will have their chance at winning one of these exclusive Fat Joe caps. To enter the contest, simply email JustinL@dubcnn.com with your name and address. Entries must be submitted by March 31, 2008, and winner will be randomly selected and notified in the following week.
Fat Joe & New Era (Creating the Hat) [YouTube]
Fat Joe & New Era (In-Store) [YouTube]
Pictures of the hat made by New Era x Imperial Records X Terror Squad x Cornerstone Promotion:
Picture 1 | Picture 2 | Picture 3 | Picture 4
For more information please visit: NewEraCap.com, Myspace.com/FatJoe, ImperialRecords.com.
